Social Class and Demographics

 

Existing Products

My Product

I will be aiming my magazine at the C1 social class. This class is known as middle class and makes up 27% of the p[opulation, the class is made up of supervisors or clerical, junior managerial, administrative or professional employed people.

I will sell my product at £3.00 as the social class C1 has an average income and will have  money to spend at their own lesure and on products that interest them. the product will also include free gifts which needs to be taken into account when pricing the product, equally the gifts need to be of a quality that appeals to the skilled working class. the product should also include more imagry than content to appeal to the target audience and the images need to be of a good quality. however i do not need to use a higher quality paper or have more than 100 pages in the magazine as this would not appeal to the skilled working class.

My product will be distibuted once every two weeks so the target audience can purchase it regularly and keep informed on the music industry of pop and all the stories that are involved within that catagory. A monthly distribution would mean my product would be quickly outdated and not relevent for the whole month, equally the reader is skilled working class and so would require a more regular read as they have enough free time to read and are interested in the appropriate issues of pop that are relevent.

The free gift included with my product will be a free CD of a pop artist in a paper sleeve. This gift is cheap to produce and will appeal to my target audience. It will also make my product more appealing as the audience will be more willing to buy the magazine if there is a free gift included.

My product will be available to buy in retail shops as well as supermarkets. I think these locations will allow my product to sell better as these are the locations where the target audience spend most of their free time. Equally I am trying to make my product appeal to younger people such as teenagers and these people usually buy products in retail shops. By having my product on sale in both locations I am able to make it sell to both younger and older generations, I am aiming it at 12-25 year olds.