Questionaire

Research Questions:

1)      What type of music do you listen to?

-          A variety, mostly indie music and rock.

-          Alternative Rock

-          EDM

-          Punk rock

-          Indie

-          Indie

-          Alternative Rock

-          Indie

-          Alternative Rock

-          R&B

-          Alternative rock

2)      How do you listen to music?

-          Download and cd’s

-          Spotify

-          Sound Cloud

-          Download

-          Download

-          Spotify and YouTube

-          Download

-          Download

-          Spotify

-          Spotify

-          Youtube

3)      How old are you?

-          16

-          17

-          16

-          16

-          16

-          17

-          17

-          16

-          16

-          17

-          16

4)      Do you buy music magazines?

-          Nope

-          Sometimes but not very often

-          Yes

-          No

-          Only monthly

-          No

-          Not often

-          Not often

-          No

-          Monthly

-          Not often

5)      How often do you buy a music magazine?

-          Don’t think I have bought one before

-          Once or twice a month

-          Once a month

-          Never

-          Monthly

-          Very rarely

-          Monthly

-          Maybe once a month

-          Never

-          Monthly

-          Monthly

6)      How much do you usually spend on a music magazine?

-          If I did buy them I would pay around £3

-          Up to about £3.50

-          £2.50

-          nothing

-          No more than £3.00

-          No more than £3

-          £3.50

-          £3.00

-          £2.00

-          £4.00

-          No more than £4

7)      What do you look for in the product?

-          Gossip in the music industry

-          Information about upcoming artists and gigs

-          Latest music information
Information about artists

-          Good feature stories

-          Exclusive features

-          Good images and colours.

-          Exclusive features

-          Posters and images

-          Interesting feature stories and new releases.

-          Gossip

8)      What type of free gift do you expect?

-          A free cd or poster

-          Cd or discounts in shops

-          Posters

-          CD or gig tickets

-          CD

-          Posters

-          Posters

-          Posters or a CD

-          Concert tickets

-          CD’s

-          Posters

9)      Who is your favourite artist and why?

-          Alex turner, I feel his songs tell a story

-          Rat Boy, Really like his style

-          Hannah Wants because she’s sick

-          Jello Biafra because the things he sings about are true

-          Ed Sheeran, he is down to earth.

-           The Wombats, they are different and I enjoy listening to their music

-          Taylor Swift, she has good music.

-          Birdie, she has a nice voice

-          The Vamps, they are local.

-          McBusted, I grew up with their music.

-          Busted, they have exciting music.

10)   What do you enjoy reading about this artist?

-          When a new album is going to come out

-          When he releases new songs and music videos

-          New song releases

-          New song releases

-          Background information

-          I enjoy reading about how they got where they are and things before they were famous

-          Tour information and gossip.

-          New releases

-          Background

-          New releases.

-          Upcoming events


My questionnaire has allowed me to develop a clearer understanding about my target audience and enabled me to make better decisions when it comes to designing and producing my product. I am aware of who would be interested in buying different genres of music magazines and what sort of features attracts hem to the product and make it sell better. Tis is useful to know n the music magazine industry as it's a very competitive area and important that your product appeals to the target audience. I understand now that for the age group 16-17, R&B, indie, and rock music are the most popular. This is clear through my questionnaire and I have developed a key understanding as to which features work best on the existing products of these genres.

-          Focus group questions:

1)      Which cover do you like more and why? (Show two pop magazine covers that use different house colours)

2)      Would you prefer to buy a paper-back music magazine or an electronic copy of the product and why? (Show electronic and paper-back version)

3)      Out of these costume ideas which do you prefer and why? (Show images from blog of my costume research )

4)      Do you feel this colour scheme is representational of the pop music genre, would you find this appealing if used on a pop product? (Show blog post of colour scheme research and ideas.)

5)      Which name do you like most and feel would be best suited for a pop music magazine, why? (Show blog post of name ideas)

Pop music focus group.

 

R&B Focus Group

After I decided t change the genre of my product to R&B from pop, I decided to redo my focus group with the new cloud them and name dead to ensure I use the most appealing features on my product. Equally, I feel the target audience of an R&B product is more accessible to me from my surroundings so I will be able to understand more about how to make a product appropriate to R&B audiences than pop audiences.