Evaluation Question Five

How did you attract/address your audience?
 

To attract my target audience I used a main feature image of a teenage girl who was dressed like a new and upcoming solo R&B music artist. The colours I used on my cover and in my house-style would also attract my target audience as they would associate the golds, blacks, greys, and whites, with existing R&B media products available to them and would be more interested to purchase my product because of this.

The direct address of the girl on my cover could address the audience and influence them to look at my product. This would also make them feel a connection with the subject and be more likely to purchase the product as they felt that they could relate to the artist on the product. This is a technique I learnt to use through my research into existing R&B music magazines, and other magazines too.

The plug attracts the audience as it stands out from the background of the cover which makes it eye-catching and the colour of gold is appealing and eye-catching. Equally, the thought of getting something free when you purchase the media product is also very appealing to the audience as they feel they are gaining something they want through the product, and they are influenced to buy it if it means they get a good deal. The fact that the plug also relates to the main feature story and the image on the cover also appeals to my audience as they have already formed a connection with the artist and to get additional material on her would be beneficial to them.

The price, date, and barcode addresses the audience clearly without taking the focus away from the main feature image, this informs them of all the essentials. The location is subtle but conventional of this type of media product so the audience can access it easily.