Analysis of Moschino Pink Bouquet

Moschino Pink Bouquet advert analysis-
 

The language used to represent the ideology in this advert is very feminie and swet, it almost symbolises the womens innocence and makes her look desireable or iconic. The layout allows for focus on the product being advertised as it is positioned in the centre and is being embraced and carresed to make it appealing and valuable.

The colours in the image and the flowers in the background link to the language which describes a pink bouquet, the women is also dressed in night wear allthough the perfume is covering her to make her apear to be innocent. The clock is also pink and displays the time 09:08 which  is late morning and would be considered late to still be in night wear which adds the desireable effect that the product will allow you to relax and not need to rush around. All the colours are soft and feminime which is a conotation for loyalty, care and passion.

The colour white is used behind the women which is a colour to represent innocence and make her appear to be angelic and heavenly, which implies this is a feature of the prioduct.

The target audience is young women as Moschino display the product to be suitable for passionate women who wish to feel pecious and apear attractive and desireable to men.

The advert represents how women feel elegance when applying perfume, and the advert shows how perfume can make a women feel like characters in a fairytale fantasy. The values addressed are that women are innocent and independant as they are not dependant on a man to make them feel special as Moschino Pink Bouquet can make them feel enhanced and worthy.

The ideology is that the girl is a fantasy and is passionate about the product and is not reliant on men to make her feel elegant or angelic, she can be independant with just the perfume, the institution have communicated this message clearly in the way they have constructed the advert.

Denotation:

This is what you see in front of you, what is shown on the page or screen.

Connotation:

This is the meaning(s) we infer from what we see in front of us. The 'hidden' meaning, or what is inplied.